FHW CHINA 2015 Promotion in Full Swing
As national income keeps growing, imported food blends into Chinese people’s lives in a unstoppable way, greatly influencing the domestic market. According to statistics, the future consumer market dominated by post-80s, post-90s or even post-00s will drive faster market growth. It’s expected that China will become the biggest imported food consumer in the world in 2018 with market value up to 480 billion yuan.
To keep up with the increasing demand of market expansion, international and professional exhibitions are needed as trade platform and display stage. As the most international and professional food and hospitality fair in South China, FHW CHINA has been held successfully for several editions and it will open again in Guangzhou from October 22-24, 2015.
Exhibitors from key food exporting countries
In 2014, the fair covered an area of 8,000 square meters and 400 exhibitors from 20 countries brought along thousands of exhibits. The 3-day fair attracted 12,000 person-time trade buyers. Business matching rate was up to 80%. Italy, Thailand, South Korea and the Netherlands pavilions alone consisted of nearly 90 enterprises. 76% of the exhibitors took a step further into China market through the fair and many of them expressed that they would definitely took part in FHW CHINA again in 2015.
Exhibits of world-renowned brands
Apart from leisure food, wine, fruit juice, tea, coffee and coffee-related utensils which were highly popular at the last edition, more A-class brands will appear at the fair this year, including top class Thai coffee, natural honey and propolis products, excellent traditional Thai rice, Italian handcrafted candy, traditional Italian desserts, Korean rice wine, grapefruit tea, etc.
8 highlights you do not want to miss.
During the fair, there will be various activities jointly held by the organizer and industry leaders. As the only professional food fair in China working as a bridge to Expo Milano 2015, an Expo Guangdong Week preview will be held to let the audience experience the grandeur of the global event and the brilliant Guangdong cuisine culture. What’s more, focusing on imported food trans-border ecommerce, 2015 edition will set up a B2B2C shopping area which will be the first pilot platform in China.
8 highlights：
* Expo Milano 2015 Guangdong Week preview
* DIY coffee/baking interactive class
* China imported food ecommerce development summit
* Imported food trans-border ecommerce B2B2C pilot zone
* European food promotion and tasting event
* WeChat marketing seminar
* FOOD2CHINA business matching meeting
* Middle-autumn festival celebration
All- around integrated marketing
1. Coverage by hundreds of media
High profile oversea pavilions, high-ranking government officials and industry leaders and rich high quality exhibits will certainly draw wide attention from media at home and abroad, such as India export news, EC21.com, FoodProducts1, Asia Food Journal-China, Fresh Cup, Beverage & Food World, Products Greek, To The Shelf, ICPC.biz, Food Weekly, China Food News, Foodmate.net, importfood.net, firstcate.com, etc.
2. Traditional and new media integrated to draw more attention
A marketing package integrating over 20 renowned industry magazines, 40 professional websites, newspapers, outdoor advertising, DM advertising, Wechat, Weibo, Ask Baidu, SMS and show directory will do the promotion work in an all-around way before, during and after the fair.
Oversea promotion
In the previous edition, 85% of the exhibitors established business relationship with big buyers. Good work will be continued this year. We set to maximize exhibitors’interests by providing productive business matching service. Promotion work will be launched in over 20 countries to recruit more high quality exhibitors and attract more competitive buyers.
To keep up with the increasing demand of market expansion, international and professional exhibitions are needed as trade platform and display stage. As the most international and professional food and hospitality fair in South China, FHW CHINA has been held successfully for several editions and it will open again in Guangzhou from October 22-24, 2015.
Exhibitors from key food exporting countries
In 2014, the fair covered an area of 8,000 square meters and 400 exhibitors from 20 countries brought along thousands of exhibits. The 3-day fair attracted 12,000 person-time trade buyers. Business matching rate was up to 80%. Italy, Thailand, South Korea and the Netherlands pavilions alone consisted of nearly 90 enterprises. 76% of the exhibitors took a step further into China market through the fair and many of them expressed that they would definitely took part in FHW CHINA again in 2015.
Exhibits of world-renowned brands
Apart from leisure food, wine, fruit juice, tea, coffee and coffee-related utensils which were highly popular at the last edition, more A-class brands will appear at the fair this year, including top class Thai coffee, natural honey and propolis products, excellent traditional Thai rice, Italian handcrafted candy, traditional Italian desserts, Korean rice wine, grapefruit tea, etc.
8 highlights you do not want to miss.
During the fair, there will be various activities jointly held by the organizer and industry leaders. As the only professional food fair in China working as a bridge to Expo Milano 2015, an Expo Guangdong Week preview will be held to let the audience experience the grandeur of the global event and the brilliant Guangdong cuisine culture. What’s more, focusing on imported food trans-border ecommerce, 2015 edition will set up a B2B2C shopping area which will be the first pilot platform in China.
8 highlights：
* Expo Milano 2015 Guangdong Week preview
* DIY coffee/baking interactive class
* China imported food ecommerce development summit
* Imported food trans-border ecommerce B2B2C pilot zone
* European food promotion and tasting event
* WeChat marketing seminar
* FOOD2CHINA business matching meeting
* Middle-autumn festival celebration
All- around integrated marketing
1. Coverage by hundreds of media
High profile oversea pavilions, high-ranking government officials and industry leaders and rich high quality exhibits will certainly draw wide attention from media at home and abroad, such as India export news, EC21.com, FoodProducts1, Asia Food Journal-China, Fresh Cup, Beverage & Food World, Products Greek, To The Shelf, ICPC.biz, Food Weekly, China Food News, Foodmate.net, importfood.net, firstcate.com, etc.
2. Traditional and new media integrated to draw more attention
A marketing package integrating over 20 renowned industry magazines, 40 professional websites, newspapers, outdoor advertising, DM advertising, Wechat, Weibo, Ask Baidu, SMS and show directory will do the promotion work in an all-around way before, during and after the fair.
Oversea promotion
In the previous edition, 85% of the exhibitors established business relationship with big buyers. Good work will be continued this year. We set to maximize exhibitors’interests by providing productive business matching service. Promotion work will be launched in over 20 countries to recruit more high quality exhibitors and attract more competitive buyers.
