From clothing, food to cultural creativity, beauty and ...... From Made in China to Created in China, from Chinese speed to Chinese quality, from Chinese products to Chinese brands, with the improvement of consumer cultural self-confidence and the diversification of fashion aesthetics, the top domestic fashion brands are not only unique in the domestic market, but also unique in the global market, conveying the strong rhythm of China's economy.
According to the "2024 Survey Report on the Economic Development and Consumer Behavior of China's Guochao", the market size of China's "Guochao" economy in 2023 will be 2.05 trillion yuan, a year-on-year increase of 9.44%, and it is expected to exceed 3 trillion yuan in 2028.
Source: iiMedia Consulting official account
From passive information reception, it has jumped to strong output, as Jay Chou said at the beginning, "the top of Hualiu". Cultural self-confidence, once a grand concept that seemed out of reach, is now a value that people consciously practice.
On November 2, Hsu Fu Chi China Candy Brand Pavilion was unveiled at the Singapore Sijiake Suntec City store (source public account: Zhen Goes to Sea)
In the context of such a proud era, "going overseas" and "globalization" have become trends that cannot be ignored.
From March 13 to 16, 2025, the 2025 Chinese Flavor Overseas Exhibition (Singapore Station) will be held at the Singapore Expo, hosted by Singapore Star Exhibitions Group and organized by (Singapore) Star Universe Exhibition Co., Ltd. and Star Universe Exhibition (Guangzhou) Co., Ltd., and a number of local exhibitions will be held at the same time, with more than 200,000 enthusiastic visitors gathering at the Singapore Expo to visit and buy, so that Chinese culture can be praised around the world and resonate with the oriental wisdom world. ，
2025 Taste of China Overseas Exhibition (Singapore)
Exhibition time: March 13-16, 2025 Venue: Singapore Expo
Organizers: Singapore Star Universe Exhibition Group Organizers: (Singapore) Star Universe Exhibition Co., Ltd., Star Universe Exhibition (Guangzhou) Co., Ltd
Scope of exhibits
Specialty food and catering, local famous and high-quality products, time-honored products, handicrafts, modern domestic products, cultural tourism products.
Exhibition Background
New Opportunities for Belt and Road Cooperation under the Concept of "Community of Shared Destiny."
In the "Understanding China" international conference held in Guangzhou on December 2, 2023, the theme was "China's New Actions in the Changing Century - Expanding Convergence of Interests, Building a Community of Shared Destiny." President Xi Jinping expressed a sincere hope for countries to work together to achieve peaceful development, mutually beneficial cooperation, and common prosperity in a modernized world. The Belt and Road Initiative, proposed by President Xi Jinping, is a strategic mindset. How to help countries along the Belt and Road understand and cooperate with China, and increase the stickiness of interaction, has always been the Chinese government's ongoing effort.
Singapore: The heart of ASEAN is a hub for Chinese people, with unlimited possibilities under openness and inclusiveness
As an important node country on the Belt and Road Initiative, Singapore is the country with the largest proportion of Chinese outside China in the world, and its relationship with China has always been friendly and close. As an Asia-Pacific international transportation hub and Asian financial center, Singapore sits on the Strait of Malacca, the world's busiest shipping hub, and is also the country with the largest number of Fortune 500 companies in Asia.
Singapore is a country with a unique mix of cultures, with an open and inclusive attitude that provides a harmonious coexistence of different cultural traditions and values. Its thriving economy presents excellent promotion opportunities for Chinese brands.
Singapore's largest exhibition group boosts the "Chinese Flavor" exhibition to a new height
The organiser of the exhibition, constellar Singapore Exhibitions Group, is the largest exhibition group in Singapore under Temasek Holdings. Star Exhibitions manages Singapore's largest Singapore Expo Centre (Singapore EXPO), hosting more than 50 events each year. As a partner of Asia's exhibition and event planning enterprises, we can give great support both in terms of professional exhibitions and the promotion of "Chinese flavors".
Using Chinese flavors and customs to tell Chinese brand stories well is an important direction of China's current development. Holding an overseas exhibition of Chinese flavor and customs can not only expand the channels and shares of the ASEAN market through the exhibition of Chinese characteristic food and catering, time-honored brands, handicrafts, modern domestic products, cultural tourism products, etc., but also deepen the understanding of overseas people of China's local characteristic products, and at the same time, by digging the stories behind Chinese brand products, the two complement each other, making it easier for overseas to understand China, and tell Chinese stories well through brand stories.
We look forward to working with you to explore the infinite possibilities of expanding the ASEAN market, and at the same time deepen the understanding of overseas friends of China's local characteristic products, with the help of unique Chinese flavors and customs, wonderful interpretation of the legendary story of Chinese brands, and spread the charm and value of Chinese brands!
Exhibitor Contact
Star Universe Exhibition (Guangzhou) Co., Ltd. 020-83817917
Mr. Zhou bryant.zhou@worldex.singex.com
Mr. Wen naz.wen@worldex.singex.com
