Spoiler Alert for Going Abroad! A Review of the 'Six Greatest' China Flavor and Style Overseas Exhibition (Singapore) 2025！
In 2024, Chinese companies set sail abroad with full sails. Chinese IP licensing also became increasingly active, such as Pop Mart's Labubu opening a themed store in Bangkok, with daily profits exceeding ten million. In the food and beverage sector, Haidilao operates 122 branches in 13 countries, becoming the largest Chinese restaurant brand. There are over 700,000 overseas branches of Chinese restaurants, with brands like Spicy Mom's Rice Noodles and Laowangji popular in Southeast Asia.
During the first five days before the Spring Festival in 2025, data from Meituan showed a 212% increase in searches for \intangible cultural heritage,\ with \intangible cultural heritage experience\ and \intangible cultural heritage handicrafts\ increasing by 387% and 790% respectively. On Ctrip's overseas platform, ticket sales for intangible cultural heritage-related events such as \lantern festivals,\ \temple fairs,\ and \dramas\ have grown by nearly 7.5 times compared to the previous year. Foreign tourists are increasingly turning their attention to China's rich intangible cultural heritage, eager to experience this unique Eastern charm firsthand.
Infinite potential new markets and new tracks are constantly emerging. The competition landscape of e-commerce platforms going abroad is filled with uncertainties and possibilities. Cultural exports are not only a commercial trend but also an important manifestation of the enhancement of China's cultural soft power and its contribution to global cultural diversity. Counting the five \mosts\ of this Chinese Flavors and Styles Overseas Exhibition (Singapore Station), I believe that after reading this, you too will be eager to come to the exhibition area and explore!
China Flavor and Style Overseas Exhibition (Singapore) 2025
Date: March 13-16, 2025
Location: Singapore Expo
Organizers: Singapore Star Domain Exhibition Group
Undertaking Units: (Singapore) Star Domain Exhibition Co., Ltd., Star Domain World Exhibition (Guangzhou) Co., Ltd.
Exhibition Range: Characteristic food and catering, local famous and high-quality products, time-honored brands, handicrafts, modern national goods, cultural tourism products
Count the six \mosts\ of this China Flavor and Style Overseas Exhibition (Singapore) 2025， looking forward to meeting you at the event site from March 13-16!
Most International
Under the concept of a \community of shared future,\ new opportunities for cooperation under the Belt and Road Initiative continue to emerge. This exhibition is not only an important achievement of the establishment of diplomatic relations between China and Singapore but also an important platform for strengthening cooperation between China and ASEAN countries. The exhibition will promote extensive cooperation between Chinese enterprises and enterprises in Singapore and other ASEAN countries, jointly explore international markets, achieve win-win results, and enhance mutual understanding and friendship among countries.
Most Diverse
This exhibition has attracted characteristic food and catering, local famous and high-quality products, time-honored brands, handicrafts, modern national goods, and cultural tourism products from all over China. From traditional Chinese cuisine to modern innovative products, from local specialties to international brands, everything is available, offering visitors a comprehensive culinary and cultural feast.
Most Popular
The exhibition is expected to attract over 300,000 enthusiastic visitors, including industry experts, professional buyers, distributors, retailers, and ordinary consumers. These visitors are not only passionate about food but also possess professional knowledge and rich experience, providing valuable feedback and collaboration opportunities for exhibitors.
Most Inheritance
This exhibition is not only a platform for business exchanges but also a stage for cultural display. Exhibitors will showcase Chinese cuisine, handicrafts, and cultural tourism products with Chinese characteristics, allowing Singaporean audiences to experience the charm of Chinese culture up close. From traditional Sichuan and Cantonese cuisine to modern creative cuisine, from exquisite handicrafts to culturally distinctive cultural tourism products, each exhibit contains profound cultural heritage.
Most Efficient
As an important node country on the Belt and Road, Singapore has the highest proportion of Chinese people outside of China and has always maintained friendly and close relations with China. This exhibition is expected to attract over 200,000 enthusiastic visitors, including professional buyers, distributors, retailers, and consumers. During the exhibition, multiple business matching meetings and product selection conferences will be held, providing precise matching opportunities for exhibitors and buyers, helping enterprises expand overseas markets, and enhancing brand influence.
Most Cutting-edge
Driven by digital transformation, the food and beverage industry is facing unprecedented challenges and opportunities. This exhibition will feature multiple thematic forums, inviting industry experts, corporate executives, and scholars to discuss cutting-edge topics such as digital transformation, sustainable development, and food safety in the food and beverage industry. Through these forums, exhibitors and visitors can gain the latest industry information, understand future development trends, and provide ideas and directions for the innovative development of enterprises.
The China Flavor and Style Overseas Exhibition (Singapore) 2025 is about to open, which is a grand event to showcase Chinese flavors, promote international cooperation, and drive industry development. We look forward to witnessing this wonderful moment with you at the Singapore Expo!
Exhibition consultation and booth reservation
Mr. Zhou's mobile: +86 13751721107, email: bryant.zhou@worldex.singex.com
Mr. Wen's mobile: +86 13763331435, email: naz.wen@worldex.singex.com
