Direct purchase global top goods! 中食展®广州2025 Food2China Expo detonated a golden business pool of more than 60,000 buyers!
A successful exhibition marks a critical turning point for brands to break through and expand their market presence: it enables brands to move beyond the cycle of 'burning money to establish a presence' and instead focus on capturing high-quality business opportunities with precision; it shifts from passive display to actively attracting global buyers; and it transforms short-term exposure into a powerful engine for long-term growth. In the age of information explosion, which is reshaping business logic, exhibitions are no longer just a place to showcase products —— they have evolved into a super battlefield where brands compete for the attention of global buyers and drive trade growth, a true super traffic field.
As a major food and beverage industry exhibition in South China for the second half of the year, 中食展®广州2025Food2China Expo, and Wine to China will kick off grandly at the Guangzhou Canton Fair B Area from September 25-27! These four exhibitions will collaborate closely, focusing on precise business connections, practical results, and addressing the challenge of 'difficult conversion of exhibitors.' —— On-site signing for orders, lacking channels? Global supply chain solutions are available!
Global food and beverage new product launch theater: the engine of popularity before the exhibition
In 2025, 中食展®广州2025Food2China Expo will attract over 60,000 professional buyers. The event will be complemented by online collaborations with over 200 industry and mass media outlets, including platforms such as Food Business Network, Food Partner Network, Food Technology, Safe Food News, and Food Community Helper. Additionally, the official self-media of the China Food Expo will conduct comprehensive promotional activities across various channels, including WeChat Official Accounts, Video Accounts, Xiaohongshu, Douyin, and other preheating efforts. This will reach over one million precise audiences, setting the industry's focus and heat in advance. The inaugural lineup includes international premium products (such as Spanish Iberian ham, Belarusian cheese, and Italian specialty coffee), national trend innovations (such as low-sugar Guangdong-style chicken pie and functional yogurt), and high-growth sectors (such as premium pre-prepared dishes, organic fruits and vegetables, and food that can be used both as medicine and food). —— 80% of the products are new strategic items for the year, offering buyers an exclusive window to explore the trillion-dollar market!
Full-cycle communication: brand transition from traffic to retention
Pre-exhibition preparation: Through the 中食展®广州2025Food2China Expo VIP Buyer Club and the National TOP Channel Selection Meeting, we cover B-end buyers, including domestic and international enterprises, catering terminals, wholesale distributors, import traders, and e-commerce platforms. We also invite C-end channels such as traditional supermarkets, convenience stores, emerging live-streaming sales, community group buying, bakeries, cafes, dining bars, and bars, to provide exhibitors with efficient business connections and market expansion opportunities.
Explosive growth during the exhibition: Leveraging a 'multi-dimensional traffic engine' to connect all areas —— Organizing over 30 themed forums and international events (such as the Asian Youth Baking Competition) offline, in collaboration with over 200 vertical media for synchronized promotion; inviting food KOLs to explore the exhibition, using short videos to spark a wave of interest; and facilitating 72-hour order closures through 1-on-1 business meetings and international/local business matchmaking sessions, achieving efficient traffic conversion.
Post-exhibition deep cultivation: select the highlights of the exhibition to produce promotional videos, and continue to generate heat on official social media; and extend 365-day B2B long-term service, connecting exhibitors with more than 2000 core procurement channels such as Tmall International and JD Supermarket, so that brand value can be released continuously beyond the exhibition period.
Industrial resource integration: the whole link of empowerment from the booth to the global market
The supply chain is directly connected to the global market, with efficient empowerment throughout the entire process! The exhibition will bring together exhibitors from over 40 countries and regions, including Italy, Australia, Turkey, Thailand, and Singapore, covering the core stages from raw material cultivation, cross-border procurement, production and processing to final consumption. This will create a one-stop supply chain network from origin to shelf. Furthermore, the exhibition is supported by the China Customs Declaration Association, which provides interpretations of customs policies, cross-border compliance consultations, and tariff optimization solutions, ensuring efficient international supply chain collaboration and unimpeded global trade.
Cultural breakthrough: Innovation exhibition area reconstructs new consumption growth
The 2025 exhibition will see a significant upgrade, leveraging cultural empowerment to drive new growth. A new 'Cantonese Pastry Workshop' theme area will showcase over 30 intangible cultural heritage (ICH) pastries, including chicken cakes and lotus paste pastries, led by Cantonese dim sum. The area will feature on-site tasting and a hands-on workshop, transforming century-old skills into new consumer experiences. This initiative aims to transform 'intangible cultural heritage' into a trendy 'taste of the past.' The 'Local Specialty Pavilion' will elevate local specialties from 'field treasures' to 'urban delicacies,' and introduce an innovative 'premium gift exhibition area,' collaborating with several time-honored brands to capture the billion-dollar market for New Year's gifts. —— The three exhibition areas are driven by the three-dimensional concept of' ICH revitalization × landmark upgrade × innovative hospitality,' injecting new momentum for sustainable growth into the industry.
From September 25 to 27,2025,中食展®广州2025Food2China Expo will meet you in Zone B of Guangzhou Canton Fair Exhibition Hall! Harvest global business opportunities accurately!
(Scan the code to lock in business opportunities and directly access the trillion food market!)
