Michelin's "Amber" reveals secrets! Serbian triple-certified ecological honey will debut at 中食展®广州2025Food2China Expo!

China's honey industry is transitioning from natural resource reliance to technology-driven empowerment, with a market structure resembling a pyramid. The key to value enhancement lies in strengthening organic certification, developing deep processing capabilities, and expanding high-end distribution channels. Sanum per Fructus, a century-old EU-certified organic beekeeping enterprise and long-term strategic partner of Michelin-starred restaurants, will make a grand appearance at the 中食展®广州2025Food2China Expo. Its premiumization strategy offers valuable insights for domestic enterprises.

From September 25th to 27th, we sincerely invite you to visit the exhibition site and have face-to-face communication with Sanum per Fructus to start a new era of natural sweet taste solutions!

Sanum per Fructus

Booth Number:Hall 11.2，Zone B-B195

Brand Introduction

Sanum per Fructus is a company dedicated to producing high-quality 100% pure natural honey products. Its "Honey-Land" brand enjoys global recognition, having been endorsed by numerous companies in Europe, Australia, and Japan. Located in the heart of Serbia's Cragujevac region, the company operates within pristine environments of Kniivel and Rudnicki, ensuring the collection of premium acacia and forest honey. As a three-generation beekeeping enterprise passionate about honey, Sanum per Fructus leverages decades of expertise to deliver premium products to households worldwide.

Brand advantage

Ten million capacity × triple international certification

Sanum per Fructus boasts an annual processing capacity of 1,000 tons, operating under GMP/GDP/HACCP systems and EU-level production standards. The company has earned triple certifications: FSSC 22000, FDA, and EU Organic (EOS). From honeycomb harvesting to final packaging, rigorous quality control is implemented throughout the process, supported by Randox's cutting-edge testing equipment for efficient quality monitoring. This gold-standard approach has established the brand as a long-term strategic partner for Michelin-starred restaurants and premium supermarkets, while also providing full-chain solutions including customized packaging design and brand naming services.

20 kilometers of ecological exclusion zone × zero industrial beekeeping

The company ensures that the selected production area is not affected by harmful and polluting elements:

• No cities with a population of more than 150,000 within a radius of 10 kilometers;

• There is no chemical and/or petroleum industry within a radius of 20 km;

• No nuclear power plants within a 20-kilometer radius;

• There is no public landfill or incinerator within 5 km radius;

• There is no expressway within 3 km radius and no airport within 10 km radius;

Respecting beekeeping traditions;

Traditional wooden hives and frames;

• The use of plastic, aluminum or foam plastic beehives and plastic frames is prohibited;

• Honey must be extracted using cold centrifugation (without other heat sources and at room temperature);

Respect beekeeping production technology;

• The use of chemical agents to collect honey is prohibited;

Product presentation

Sanum for Fructus has 8 national brands distributed around the world, and its products mainly include: classic honey series, bulk honey, Honey-land Retro series honey.

Classic Honey Series:

It mainly includes four basic flavors: acacia honey, linden tree honey, grassland honey and forest honey, and develops innovative forms such as freeze-dried fruit honey and cereal pollen at the same time. Each flavor reflects the characteristics of the local soil and land, laying the foundation for the brand flavor.

Bulk honey:

Customized for food manufacturers, providing barrel and specific specification packaging. Strict temperature control preservation to ensure flavor stability, to meet the needs of baking, beverage and other industrial production.

Honey-land Retro Flower Source Diet Series:

Focus on the original ecological experience: including dried acacia honey, honey blocks embedded with honeycomb, crystalline honey mixed with bee pollen and other characteristic products. The unique texture and layers create a sense of gift and life ritual.

Honey-land Retro Dining Honey Series:

Honeycomb frame: The wax unit retains the honey completely, and the natural texture base is suitable for high-end tableware. It is now a benchmark of food aesthetics in Michelin restaurants.

Precise dosage: Independent small packaging covers coffee mixing, cocktail mixing, dessert and meal scenarios. Golden acacia/linden flavor is available, helping to upgrade hotel services.

Honeyland Retro Organic Honey Series:

It mainly includes: acacia honey, meadow honey, organic acacia honey, organic meadow honey and organic bodhi tree honey, all of which are certified by the European Union ecology, and can be traced from the source to the filling.

The 中食展®广州2025Food2China Expo will kick off at the Guangzhou Convention and Exhibition Center (CACE) Zone B from September 25 to 27! Spanning nearly 40,000 ㎡, this year's event will bring together over 1,000 premium exhibitors showcasing diverse products including imported foods, snack snacks, ready-to-eat meals, wines & spirits, frozen meats, premium fruits & vegetables, seasonings, dairy products, and sustainable agricultural goods. The exhibition is expected to attract more than 40,000 professional visitors. Featuring six themed zones, the expo strategically positions itself in emerging industry sectors, presents cutting-edge trends, connects global business opportunities, and collectively pioneers a new chapter for the food industry!

September 25th-27th, Guangzhou Convention and Exhibition Center, Zone B, Sanum per Fructus invites high-end channel partners to expand the natural honey market and share the business opportunities brought by EU organic quality!

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