Visit the Creative Water Bar & Beverage Zone at Food2China Expo to discover all the new product offerings for 2027 in one place!
Currently, the beverage consumption market is undergoing an unprecedented transformation. How can businesses secure profit margins amid the price wars for new-style tea drinks, which have dropped to just 9.9 yuan? And how can they seize the next market-driving "traffic engine" in sectors like craft brewing, low-alcohol trendy beverages, and plant-based alternatives?
From September 10 to 12 at Zone B of the Guangzhou Canton Fair Complex, the Food2China Expo will provide the answers you seek! Covering an area of 60,000 square meters, this edition is expected to attract over 2,000 exhibitors, resources from more than 30 countries and regions, and over 60,000 professional visitors. To give brands, distributors, and food service operators a head start, we're revealing in advance the newly added themed exhibition zone: "Creative Water Bar Beverages Zone – Water Bar Planet." Be sure to save this information now and secure your dream beverage early!
This year's bestseller is right here.
A few advance spoilers about the wind direction!
Say goodbye to product selection challenges and achieve precise market alignment! The 2026 Food2China Expo has introduced the "Creative Water Bar Beverages Zone – Water Bar Planet," featuring everything from trendy viral beverages to premium imported spirits, with exhibitors showcasing their most exclusive new offerings. Below are four key trend-oriented guidelines:
Wind Direction 1: "Alcoholic Beverages and Craft Beer" in the Era of Mild Drunkenness
The social and emotional value of youth is all encapsulated in this glass! From premium whiskies to hidden gem craft beers, the secret flavor that will make them fall in love with your social circle awaits discovery!
A concentration of imported spirits: whisky, brandy, and liqueurs, sourced directly from over 30 countries and regions;
The Craft Beer Zone: From a niche hobby to a standard feature in dining and wine pairing spaces, offering a curated selection of high-margin beer varieties.
The Low-Tier Trendsetter Matrix: Curating top-tier players from hundreds of brands to identify the core drivers for the next growth phase.
Wind Direction 2: The Healthy "Trendy Beverages and Plant-Based Alternatives"
Zero sugar, zero fat, plant-based—healthiness isn't just a trend; it's a fundamental requirement! Discover the next breakout product for beverage stores and supermarket refrigerators right here:
NFC Juice and Functional Beverages: 100% additive-free pure juice that captures the authentic flavor from the source.
Innovations in plant-based beverages: oat milk, almond milk, nut milk, and more—must-see offerings in the health sector.
First Launch of Trendy Drink New Products: Leading brands present their exclusive new offerings for the upcoming season, giving you early insight into market trends for the next three months.
Wind Direction Three: Essential "Beverage Ingredients and Flavor Additives" for R&D
A single spoonful of premium ingredients creates the soul of a hit product! Ranging from classics to exotic flavors, from functionality to taste profile, thousands of cutting-edge ingredients empower your next product development with instant advantages, achieving a perfect balance between health benefits and flavor innovation.
Functional ingredients: artificial sweeteners, dietary fiber, probiotics, and essential components for health beverage development;
Innovative flavor ingredients: Ranging from classic to exotic, thousands of flavor options are available for on-site tasting and trial use.
Customized raw material solutions: Direct access to ODM/OEM resources, creating development opportunities for niche brands.
Wind Direction 4: Essential "Water Bar Equipment and Facilities" for Opening a Store
From the bar to the kitchen, it features the world's finest equipment—the go-to choice for chain restaurants and new restaurant operators alike.
Intelligent cocktail mixing equipment: From manual glass-shaking to fully automatic mixers, a powerful solution for cost reduction and efficiency improvement.
Entire bar installation solution: Aesthetics drive sales – a reference for equipment selection with high cost-effectiveness.
Cold chain and warehousing equipment: Integrated solutions for prepared meals and cold chain zones, ensuring seamless coordination throughout the entire process from product development to storage and distribution.
R&D, Procurement, Channels
The buyer is really tough!
We have personally invited tens of thousands of key decision-makers, covering resources across the entire value chain from R&D to distribution channels. You will engage directly with them:
The tea beverage creator who discovers hit recipes
Supermarket procurement of newly selected products for display shelves
A food and beverage group that has upgraded its beverage offerings
Distributors who build channel networks
Entrepreneurs seeking a differentiated business model
Procurement by premium clubs featuring selected specialty alcoholic beverages
Every product you showcase has the potential to directly engage with the next city-level best-seller promoter, the procurement director of a chain brand, or an exclusive partner in a target region!
Forums, Tasting Sessions, and Business Matching
There are tangible gains every day!
Follow forums and observe trends—to grasp the true market dynamics and profit logic; attend beverage tasting events and try new products—preparate for next season's best-selling items and gain direct on-site experience with exclusive ingredients; participate in targeted investment matchmaking sessions—the organizers have pre-matched channels, capital, and partners for immediate on-site negotiations; sample a vast array of new products and receive ingredient samples, obtaining comprehensive insights into blockbuster products and business strategies right away.
Whether you're a procurement professional seeking differentiated new products, a restaurant manager urgently needing to upgrade their menu, or a brand founder pursuing new growth opportunities—the "Creative Water Bar Beverage Zone: Water Bar Planet" at the 2026 Food2China Expo is your must-attend decision-making event for the second half of the year!
Golden booths in Zone B of the Guangzhou Canton Fair Complex are now hotly available for reservation from September 10 to 12,2026!
