Creating a one-stop international imported food exhibition
Since its first session in 2012, FHW CHINA has endeavored to create the most professional grand gathering for the food industry in South China. By providing an international trade platform for foreign food manufacturers and domestic imported food traders and distributors, the exhibition perfectly matches the market with relevant policies, foreign market with domestic market, and buyers with sellers. As the largest and the most internationalized imported food exhibition in South China, what will FHW CHINA 2016 explore and what direction will it head in?
Doubling scales of the international pavilions
FHW CHINA 2016 will cover an area of 20000 square meters, and with about a thousand exhibitors from more than thirty countries or regions, its international exhibition area will occupy 60% of the total area. It’s expected that the admitted professional buyers will reach 21000 person-times, exceeding that of the previous session by 20%.
Proceeding the VIB program.
The country’s first and unique “VIB Program” aims at selecting competent buyers and assigning a special department to match the demander and supplier, with whom the contact is established before the exhibition and meetings are arranged during it after which then follow-ups are carried out and feedback is collected. The goal is to make precise matching and to improve the efficiency of business meetings, ensuring that the exhibitors can be matched with their target buyers or cooperation partners.
Receiving great support from Guangdong Imported Food Association (IFA).
As the only association in Guangdong that is dedicated to providing the imported food traders with quality and professional industry information and service, IFA now has over 400 enterprise members which are engaged in food import, agency, marketing and other peripheral industries. The Association speaks highly of the professionalism of FHW CHINA. It not only widely organizes its members to visit the exhibition, but also contacts with large-scale buyers and distributors for the exhibitors in advance and arranges business matching meetings on the exhibition site in order to enhance business connections among these enterprises.
Setting up the wine zone
FHW CHINA 2016 will set up new wine zones where fine wines will be introduced from France, Italy, Chile, Spain and Australia etc., Also, wine exhibitors with Precise Service limited companies will be brought in to avoid drastic competition among similar products and to realize resource exchanges and complementation between exhibitors at the wine zone and the original imported food and beverages channels.
Upgrading the e-commerce matching service
In 2016, the exhibition will continue to carry out in-depth cooperation with authority institutions in the e-commerce field including e-commerce associations and cross-border e-commerce associations. Moreover, it will strengthen the efforts to invite the e-commerce enterprises in order to make recommendations to the exhibitors and help them approach more quality e-commerce buyers. At the same time, the organizer will host dozens of e-commerce investment fair, providing schemes for the food suppliers to promote their online sales. The e-commerce enterprises invited include not only the famous comprehensive platforms such as Jingdong, Store No.1, Vipshop, Miababy, and Benlai, but also many of those e-commerce enterprises engaged in food retailing.
Fully exploring the advantage of “Internet +”.
The host will set up a “Display Zone of Internet Applied Technology” to provide food enterprises with value-added service on technology application. At that time, about a hundred suppliers of e-commerce technology and service will be invited to station in the “Internet+ Food” zone, including service providers of third-party payment, e-commerce logistics storage, data mining and application, search engine optimization, e-commerce consultancy and mobile internet. Meanwhile, multiple professional industry forums, lectures and experience-sharing sessions on e-commerce operation will be held during the exhibition, in an effort to build a multi-level ecosystem centering on helping traditional enterprises to enter e-commerce, with the support of various supplementary services.
Doubling scales of the international pavilions
FHW CHINA 2016 will cover an area of 20000 square meters, and with about a thousand exhibitors from more than thirty countries or regions, its international exhibition area will occupy 60% of the total area. It’s expected that the admitted professional buyers will reach 21000 person-times, exceeding that of the previous session by 20%.
Proceeding the VIB program.
The country’s first and unique “VIB Program” aims at selecting competent buyers and assigning a special department to match the demander and supplier, with whom the contact is established before the exhibition and meetings are arranged during it after which then follow-ups are carried out and feedback is collected. The goal is to make precise matching and to improve the efficiency of business meetings, ensuring that the exhibitors can be matched with their target buyers or cooperation partners.
Receiving great support from Guangdong Imported Food Association (IFA).
As the only association in Guangdong that is dedicated to providing the imported food traders with quality and professional industry information and service, IFA now has over 400 enterprise members which are engaged in food import, agency, marketing and other peripheral industries. The Association speaks highly of the professionalism of FHW CHINA. It not only widely organizes its members to visit the exhibition, but also contacts with large-scale buyers and distributors for the exhibitors in advance and arranges business matching meetings on the exhibition site in order to enhance business connections among these enterprises.
Setting up the wine zone
FHW CHINA 2016 will set up new wine zones where fine wines will be introduced from France, Italy, Chile, Spain and Australia etc., Also, wine exhibitors with Precise Service limited companies will be brought in to avoid drastic competition among similar products and to realize resource exchanges and complementation between exhibitors at the wine zone and the original imported food and beverages channels.
Upgrading the e-commerce matching service
In 2016, the exhibition will continue to carry out in-depth cooperation with authority institutions in the e-commerce field including e-commerce associations and cross-border e-commerce associations. Moreover, it will strengthen the efforts to invite the e-commerce enterprises in order to make recommendations to the exhibitors and help them approach more quality e-commerce buyers. At the same time, the organizer will host dozens of e-commerce investment fair, providing schemes for the food suppliers to promote their online sales. The e-commerce enterprises invited include not only the famous comprehensive platforms such as Jingdong, Store No.1, Vipshop, Miababy, and Benlai, but also many of those e-commerce enterprises engaged in food retailing.
Fully exploring the advantage of “Internet +”.
The host will set up a “Display Zone of Internet Applied Technology” to provide food enterprises with value-added service on technology application. At that time, about a hundred suppliers of e-commerce technology and service will be invited to station in the “Internet+ Food” zone, including service providers of third-party payment, e-commerce logistics storage, data mining and application, search engine optimization, e-commerce consultancy and mobile internet. Meanwhile, multiple professional industry forums, lectures and experience-sharing sessions on e-commerce operation will be held during the exhibition, in an effort to build a multi-level ecosystem centering on helping traditional enterprises to enter e-commerce, with the support of various supplementary services.
