Chinese companies going overseas hot? What are the opportunities and risks of running exhibitions and conferences overseas? What are the key points to grasp?
The 4th China Convention and Exhibition Exhibition Exhibition on New Technologies, Equipment, and Services, as well as the China Convention and Exhibition Cross border Cooperation and Exchange Summit (referred to as the "Exhibition Three New Exhibitions"), was held in Wuxi, Jiangsu from December 20th to 21st.
Founded in 2020, Exhibition Three New Exhibitions has developed into a widely recognized "exhibition+conference" comprehensive event brand in the domestic industry after three years of brand management. It is committed to building a high-quality platform for project negotiation and cooperation, learning and exchange, and expanding network for the industry, and is known as the "grand collection" of exhibition activities.
Wen Zhibin, Deputy General Manager of Star Domain Exhibition (Guangzhou) Co., Ltd., was invited to attend the three new exhibitions of the exhibition and shared a speech on the theme of "Challenges for Enterprises to Organize Overseas Exhibitions" at the forum of the exhibition sub venue.
The exhibition and activity area of the three new exhibitions in this year's exhibition is a total of 10000 square meters, attracting active responses and participation from enterprises, industry regulatory departments, and professionals from all over the country. At the same time, a series of conferences, forums, and lectures were held to discuss the most concerning topics in exhibition project operation and enterprise development. The exhibition site was crowded with people, both exhibitors and attendees, full of confidence in the future industry situation.
Go out to sea! Chinese companies are eager to go abroad, and it is a trend for Chinese organizers to hold exhibitions overseas. So, what are the risks and preparations needed when organizing exhibitions overseas?
On the afternoon of December 20th, the sub forum on "Holding exhibitions and conferences overseas is the right time? Opportunities and risks caused by enterprises going abroad" during the fourth exhibition period was the hottest sub venue of that afternoon. The atmosphere on site was lively, with thunderous applause, demonstrating the confidence and vitality of the exhibition industry.
Wen Zhibin, Deputy General Manager of Star Domain World Exhibition, delivered a keynote speech on "Overseas Exhibition Challenges" to attendees and audiences on the topic of "Circle Challenges, Cultural Differences, Exhibition Continuity, and Cooperation Promotion".
The challenges of holding exhibitions overseas：
Circle Challenge
Overseas exhibitions need to integrate into the local business circle, establish a local network of relationships, and cooperate with local enterprises and organizations.
Cultural Differences
The cultural backgrounds and values differences between different countries and regions can affect the effectiveness of exhibitions and the communication among exhibitors. Therefore, before holding exhibitions overseas, it is necessary to have a deep understanding and research of the local culture to ensure effective communication of exhibition information, thereby improving the success rate of overseas exhibitions.
Exhibition sustainability
It is difficult to achieve long-term results purely from the perspective of Chinese enterprises. We need to actively consider expanding overseas markets, formulating internationalization strategies, continuously participating, and establishing a sense of brand presence.
Cooperation promotion
Through deep cooperation with local enterprises, we can better integrate into the local business ecosystem, share resources and experiences, attract international exhibitors to participate, help expand our business scope, improve the visibility of enterprises in the international market, and promote strategic cooperation among multinational enterprises.
About the Star Domain World Exhibition
Starfield Exhibition (Guangzhou) Co., Ltd. is a Chinese joint venture of Starfield International Exhibition Group, the largest exhibition company in Singapore, with nearly 20 years of experience in organizing exhibitions both domestically and internationally.
In 2024, Starfield Exhibition will hold multiple exhibitions both domestically and internationally, as well as throughout the year, such as the 2024 Chinese Food Exhibition ® (Guangzhou) FOOD2CHINA EXPO, Malaysia International Food and Beverage Trade Fair (MIFB), Singapore Food Series Exhibition, Singapore Industrial Expo (ITAP), Singapore Financial Technology Festival, Asia Agricultural and Food Technology Expo (AFTEA), India International Consumer Electronics and Appliances Exhibition (CEI), China Commodity (Mumbai, India) Exhibition, etc. Combining with the global business network of Starfield Exhibition, it will bring richer international resources and a professional exhibition organization experience to the exhibition. Welcome to follow us and get more exciting exhibition information at home and abroad!
