F2C Exhibitor Interview|From Export to Domestic Sales: Unveiling the "New Favorite" Liubao Tea in the Tea Circle
At the 2024 Food2China Expo, COFCO's historical tea, Liubao Tea, made a grand appearance as a "treasure of dark tea". Lu Yinyin, Executive President of Guangzhou Huangpu District Tea Culture Promotion Association, as a special guest, revealed the millennium heritage and modern innovation of Liubao tea in the "Interview with Food Experts" of Douguo Cuisine, showing how this symbol of Chinese tea culture conquers the global market with health value.
This guide:
l The thousand-year-old history of Liubao tea and the legend of the "Ancient Tea Boat Road".
l COFCO's whole industry chain escorts the quality and safety of Liubao tea
l Rejuvenation strategy and global layout are two-wheel driven
Millennial tea vein, a light of incense
"Liubao tea is not only tea, but also a business card handed by Chinese culture to the world." In the interview, President Lu traced the origin of Liubao tea: as early as the Jiaqing period of the Qing Dynasty, Guangxi Wuzhou Liubao tea was ranked among the 24 famous teas in China, with the unique flavor of "red, strong, aged and mellow" and the health effect of dispelling dampness and reducing lipids, along the "ancient tea boat road" across the Pearl River and the South Seas. In the humid and sultry environment of Southeast Asia, Liubao tea was regarded as a "holy product for dispelling dampness" by Chinese laborers, and it can only be bought in pharmacies in Japan, and it has saved countless workers from miasma and dampness in Malaysian mines, and since then the reputation of "life-saving tea" has spread overseas.
COFCO inherits the intangible cultural heritage technology of Liubao tea, and uses the dual aging technology of "ancient cellaring + modern storage" to restore the charm of traditional "betel nut fragrance", and at the same time introduces new flavors such as light fermentation and flower and fruit blending to meet the diversified needs of young people for "mellow and fresh" tea drinks. At the exhibition site, the product matrix of classic aged tea bricks, convenient Xiaotuo tea, cold brew tea bags and co-branded tide gifts attracted a large number of merchants to stop and taste.
With strict standards, we create "safety on the tip of the tongue"
In the face of consumers' high concern about food safety, President Lu emphasized: "As a state-owned enterprise of the world's top 500 enterprises, from COFCO Tea Gardens to global tea cups, the quality defense line of Liubao Tea runs through the entire industry chain, and consumers can rest assured. "Our tea awakening mechanism has been iterated to version 3.0 to ensure that the tea leaves always maintain a high standard of 'non-landing' throughout the production process." President Lu also mentioned that through the intelligent fermentation workshop, constant temperature and humidity cellar and the whole traceability system, it is ensured that 59 processes from fresh leaf picking to finished products are controllable and traceable.
"Liubao tea is the first batch of dark tea categories to be included in the 'National Geographical Indication Protection', and COFCO's standard is higher than the national standard." For example, COFCO Liubao Tea has not only passed the EU SGS pesticide residue test, but also introduced blockchain technology to achieve "one tea, one code" and "one tea hundred flavors", and consumers can trace the growth environment of tea trees, the number of tea makers and the trajectory of warehousing and logistics by scanning the code.
Blueprint for the future: Let the world fall in love with Chinese black tea
"Liubao tea has always focused on exports, and the foreign market has been very mature, and it has only begun to be sold domestically in recent years." "The revitalization of tea culture requires young people to change from 'onlookers' to 'participation'." President Lu said that her original intention in establishing the Guangzhou Huangpu District Tea Culture Promotion Association was not only for Liubao tea, but also to let more people understand our national quintessence. "Our goal is to let Liubao tea enter the 'thermos cup of Generation Z' from 'the tea cup of the elders' to the 'thermos cup of Generation Z', so that the world can taste the health wisdom of the East." President Lu said.
From the ancient tea boat road to the digital wave, COFCO Liubao Tea is talking about the future with the millennium. With the advent of the dual opportunities of "Healthy China" and "Cultural Going to Sea", this cup of black tea that travels through time and space will continue to write a legendary chapter of "Chinese tea, world fragrance"!
