In the booming tide of the global food industry, the 2025 Food2China Expo ® (Guangzhou)  is rising with a fresh and powerful presence, becoming a vital link connecting the world's food industry. From March 13-16, we are brimming with enthusiasm at this overseas exhibition, extending our most sincere invitation to the elite of the global food industry!

We will secure China's food bowl and create global opportunities

The 2025 Food2China Expo ® (Guangzhou)  and the Guangzhou International Food Ingredients Exhibition, 2025 Food2China Expo ® (Guangzhou) International Food & Beverage Exhibition, Wine to China Wine Fair, and the Guangzhou (Jiangnan) International Fruit and Vegetable Industry Expo (collectively known as 2025 Food2China Expo ® (Guangzhou) will be grandly held at the B Area of the Canton Fair in Guangzhou from September 25 to 27,2025.

This exhibition is on an unprecedented scale, with the expected exhibition area exceeding 60,000 square meters. It will gather over 2,000 exhibitors from more than 40 countries and regions worldwide, showcasing over 10,000 brands. The exhibits range from everyday leisure snacks to premium imported ingredients, from fresh fruits and vegetables to rich wines, covering the entire food industry chain. This event aims to build a bridge for communication and exchange in the global food industry.

The last chance for Western food giants to make a fortune?

The trillion-dollar blue ocean spurred by China's middle-class consumption upgrade is rapidly diverging: from the new opportunities in the plant-based food market to the booming development of functional snacks; from the innovative track of special diets tailored for the elderly to the refined segmentation of high-end markets, and on to the constant emergence of customized and personalized products, all of which hold tremendous growth potential.

Under this trend, if western food and beverage enterprises can adjust their strategies in time and shift their business focus to high-quality and more personalized cutting-edge products and market segments, they will be able to stay ahead of the fierce competition and seize the initiative in the future market.

China Food Exhibition ® Strategic empowerment system: break through the barriers to enter China

1. Policy penetration —— In-depth collaboration of China Customs Declaration Association

The 2025 Food2China Expo ® (Guangzhou)  is partnering with the China Customs Declaration Association to jointly create a "green channel" for government-business collaboration. Amidst the trade war, tariff barriers, and anti-globalization impacts, the global market and supply chain are undergoing significant reshuffling. Leveraging the China Customs Declaration Association's global customs clearance network, the 2025 Food2China Expo ® (Guangzhou)  in Guangzhou will achieve groundbreaking improvements and breakthroughs in areas such as international exhibitor clearance efficiency, special food access consulting services, and cross-border e-commerce clearance solutions.

2. Channel penetration —— trillion level market precision reach

Traditional Channel Full Coverage: The exhibition leverages industry resources from the Commercial Development Center, Guangdong Import Food Association, and other organizers to integrate core buyers such as chain supermarkets, wholesale markets, and food supply chains, covering over 90% of prefecture-level cities nationwide. For example, in 2024, the exhibition attracted procurement centers from more than 30 retail giants, including China Resources Vanguard and Yonghui, to participate in product selection;

Efficient connection with emerging channels: precise matching with community group buying, social e-commerce and live broadcasting platforms. In 2024, the exhibition specially set up "China Food Exhibition Group TOP Channel Selection Meeting" to provide direct and efficient connection opportunities for exhibitors with emerging channels;

· Cross-border channel layer: Access to the official selection pool of cross-border e-commerce such as Tmall International and JD Global Purchase, realizing the full chain connectivity of "signing a contract, stocking goods in a bonded warehouse and selling";

Efficient business negotiation to help overseas food enterprises quickly enter the Greater Bay Area market

For overseas food companies, the 2025 Food2China Expo ® (Guangzhou) is an excellent opportunity to expand into the Chinese and global markets. As a vibrant and dynamic international metropolis, Guangzhou is located in the Pearl River Delta region, which is the most economically active area of China. It not only effectively covers the vast consumer market across the country but also holds a significant position in global food trade.

Before the exhibition, we also provide the following comprehensive professional supporting services:

▸ Targeted closed-door procurement meeting: through three layers of screening, such as category, channel and procurement scale, one-to-one precise in-depth negotiation is realized to ensure efficient transaction;

▸ Reverse procurement press conference: top channels release the annual purchase list on site to provide suppliers with opportunities for direct connection; here, buyer connection is no longer a random social activity, but a precise and efficient match based on industrial big data and business logic.

In addition, from booth design and construction to precise publicity and promotion, from business docking and negotiation to logistics and transportation guarantee, it helps enterprises fully display their brand strength and product characteristics at the exhibition, and enhance their international influence and market share.

2025 Food2China Expo ® (Guangzhou)  is not only a trade show, but also a ticket to industrial upgrading.

From September 25 to 27,2025, in Zone B of Guangzhou Canton Fair Exhibition Hall, we will witness together with more than 2000 global decision makers how —— can serve the Chinese people's rice bowl on the table of 1.4 billion people.