Driven by the deepening of health concepts and the 'lazy economy' trend, China's meat industry is rapidly transforming towards higher quality, efficiency, and value. Currently, the competition in the catering sector has reached a critical stage, with intense price wars, marketing competition, and the challenge of expanding overseas. To break through these challenges, more companies are shifting their strategic focus to the upstream ingredient sector —— by exploring regional specialties and building a differentiated supply chain barrier to gain market influence.

The 2025 Food2China Expo ® (Guangzhou)  will take place from September 25 to 27 at the B Area of the Canton Fair Exhibition Center. The meat, seafood, and frozen food pavilion will focus on 'healthier, more convenient, and a full industrial chain.' It will bring together global meat companies, channel leaders, and technical experts to create an industry loop from raw materials to the end consumer. The expo will offer exhibitors a one-stop solution for trend insights, product innovation, channel implementation, and brand upgrades, aiming to build a new industrial ecosystem that breaks through with differentiation and wins with high efficiency!

Breakthrough weapon: China Food Show ® Three strategic fulcrums of Guangzhou

Hold three keys tightly: reconstruct the competitive barriers with health, full chain and efficiency, and unlock a new era of growth in the meat industry.

Health upgrade: eat meat and stay healthy

This exhibition closely aligns with the National Nutrition Plan, using the 'delicious and healthy dual engines' to drive industrial upgrades. It deeply explores a comprehensive product range, including meats, meat products, frozen foods, shellfish, aquatic products, and cold chain logistics. Benefiting from policy incentives and technological advancements, the exhibition highlights high-value-added products such as low-sodium fresh-keeping ham and plant-based steaks, catering to specific consumer segments like fitness meal replacements, elderly dietary needs, and maternal and infant nutrition. Concurrently, an international meat market development seminar will be held, addressing industry challenges like poor taste in low-salt products through policy analysis and cutting-edge technology demonstrations, promoting the integration of health and deliciousness.

Prepared food breaks the circle: enabling the whole chain growth

The surge in the ready-to-eat food market is driven by cost reduction for businesses and convenience for consumers. By adopting the innovative approach of 'industrializing local delicacies,' 2025 Food2China Expo ® (Guangzhou)  has established a comprehensive closed loop from product development to market implementation. Innovations such as the standardized solution for Cantonese braised goose and the freshness-locking technology for Sichuan-style pepper and numbing chicken were showcased. Michelin-starred chefs demonstrated a culinary revolution on-site, attracting over 60,000 buyers from supermarkets, restaurants, and e-commerce platforms. Coupled with cold chain logistics solutions, this initiative aims to help regional flavors transcend geographical boundaries.

"From pasture to table" full chain coordination: improve industrial efficiency

The optimization of the meat supply chain is crucial for the survival and development of catering enterprises. 2025 Food2China Expo ® (Guangzhou)  has established a 'meat industry hyperlink network,' which will bring together premium global ingredients such as Australian grain-fed beef, Belgian ham, and high-quality Polish meat, covering the entire supply chain from raw material procurement to production and processing, and finally to consumer consumption. This network offers global suppliers cost-effective procurement solutions, environmental packaging, blockchain traceability, and other technologies to enhance product value. Additionally, corporate product promotion meetings and reverse buyer procurement events facilitate precise supply-demand matching, helping companies build end-to-end efficiency advantages.

Exhibition scope of meat, seafood and frozen food pavilion

meat product

Meat and finished products/ fresh and preserved meat / ecological organic meat food beef and mutton/poultry and eggs/frozen food/ fresh meat series

Preservation of freshness

Cold chain logistics / refrigeration and freezing equipment / temperature controlled supply chain management cold chain transportation equipment / fresh processing and packaging / fresh preservation packaging materials / new technology of fresh distribution / cold storage construction and warehouse automation

seafood

Deep-processed aquatic products of fish, shellfish and seafood

Meat processing equipment

Meat cutting / meat preservation meat cooking equipment

When the industry stands at a crossroads of transformation,2025 Food2China Expo ® (Guangzhou)  acts as an "industry router," connecting trends, technology, channels, and capital. Participation is not an option but a necessity. —— Here, witness the qualitative shift of China's meat industry from' involution 'to' breaking out of the circle'!

Lock the booth immediately to seize the opportunity of industrial upgrading!