Where is the new trend in the trillion-yuan snack food market? The September Food2China Expo will showcase star categories, channel bestsellers, and trending new products all in one place!
While everyone talks about "consumption downgrading," why have snack foods defied the trend and surged so dramatically? Customs data shows that China's imported food market remained active in 2025, with trade volume reaching 864.7 billion yuan from January to August. The snack food category stood out remarkably. Consumers are no longer just buying a pack of potato chips—they're seeking the satisfaction of "treating themselves a little better today."
To seize this market opportunity driven by emotional consumption and quality upgrades, brands and distribution channels alike are seeking an industry event that simultaneously addresses three critical needs: identifying trends, sourcing products, and facilitating transactions. Food2China Expo, held from September 10 to 12,2026 at Zone B of the Canton Fair Complex in Guangzhou, is your ideal choice.
Food2China Expo – The Core Platform for Trend Insights and Business Connections
60,000㎡ exhibition space; over 2,000 global exhibitors; more than 10,000 participating brands; over 60,000 professional buyers
September 10–12,2026 · Zone B, Canton Fair Complex, Guangzhou
Over 30 countries and regions · More than 2,000 exhibitors · Over 10,000 brands
Three Core Trends: Comprehensively Overseen at One Exhibition
From "tasty" to "nutritious," functional snacks have become the primary driver of growth
From zero sugar and zero fat to high-protein options, from probiotic gummies to hyaluronic acid beverages, functional snacks are no longer just a "concept" —they represent genuine market demand.
Changes in consumer demand directly drive innovations in market supply. The successful practices of numerous brands demonstrate the robust potential of the functional snack market. Through the China Food Expo platform, Jiangsu Napap Industrial launched its "KeKemi Shell觅" nut series, which employs ultra-low temperature freeze-drying and low-temperature baking techniques to preserve the authentic flavors of ingredients while retaining their nutrients, precisely meeting the market's demand for clean labeling and healthy snacks. Similarly, Korea's Ercohs Lusol series of healthy snacks leverages the exhibition platform to showcase its "minimal processing" philosophy, pure formulations, and multiple international certifications, consistently attracting professional buyers who prioritize ingredient transparency.
Direct sourcing of global flavors to shorten the import product selection process
Thailand dried durian, Vietnamese dried mangoes, Japanese matcha snacks, and Korean convenience store favorites—all these exotic snacks are transitioning from niche offerings to mainstream favorites. The maturity of cross-border e-commerce has made "exploring global flavors" easily accessible. For buyers and brands, the challenge lies in efficiently and reliably sourcing authentic, high-quality products directly from their origins.
The value of the China Food Expo lies in establishing a "Global Flavor Market" featuring direct supply from origin countries. The event is expected to bring together exhibitors from over 30 countries and regions, including Italy, Canada, Australia, Turkey, Spain, the Philippines, Iran, Singapore, South Korea, Malaysia, Vietnam, and Thailand, significantly shortening the lengthy international trade chain. Whether importers seeking niche specialties or brands aiming to infuse their products with exotic flavors, participants can directly engage with overseas manufacturers and brand representatives, achieving efficient and reliable sourcing connections that swiftly introduce global delicacies to the China market.
Precisely match channels to make "small but beautiful" businesses visible
Premium artisan snacks, specialty regional nuts, and viral social media-famous products are increasingly favored by buyers from channels such as chain boutique supermarkets and high-end membership stores. In today's market-driven environment emphasizing differentiation, distinctive and story-rich premium offerings tend to attract greater attention from premium distribution channels than generic products.
However, such brands often face the challenge of 'even the best wine suffers when hidden in a deep alley' —how to precisely reach channels that truly understand them?
The China Food Expo addressed this challenge through its professional buyer segmentation and operational system, enabling high-quality products to efficiently connect with the right buyers. For instance, "Daiyu Agriculture" from Yunnan, known for its distinctive seven-color peanuts, successfully entered the market by leveraging the exhibition platform to precisely reach distributors seeking premium specialty products.
The exhibition establishes a comprehensive service system covering "precise pre-exhibition matching, in-exhibition business negotiations, and post-exhibition sustained follow-up." Through initiatives such as the VIP Buyer Club and one-on-one business matchmaking sessions, it ensures that every high-quality product is efficiently connected with decision-makers across all channels—including chain supermarkets, premium member stores, and e-commerce platforms—directly converting exhibitions into orders.
More than just three days: 365 days of long-term value and comprehensive exposure
The comprehensive media dissemination system established by the organizer—comprising over 200 industry media outlets, food-related KOLs, and an official self-media network—along with its 365-day B2B long-term service platform, will continue to empower exhibitors by transforming on-site buzz into sustained brand visibility and commercial opportunities. While the offline exhibition concludes, the online services and influence persist. Through the official B2B trading platform, regular procurement and supply matching events, and the industry association's membership network, business opportunities are sustained and amplified.
The over 30 high-profile industry summits, forums, and professional events held concurrently offer exceptional opportunities to gain cutting-edge insights and identify market trends for the second half of the year. These events focus intensively on key industry priorities, providing participants with a platform for intellectual exchange and trend forecasting.
From September 10 to 12,2026, the Food2China Expo will serve as a strategic decision-making platform, connecting over 60,000 professional buyers, securing peak-season orders for the second half of the year, and charting growth trajectories for the coming year.
